While grocery shopping online, consumers are not able to interact with items like they would in store, and instead must rely on product images and their perceptions of the brand. Online, Wonderful Halos outsell generic mandarin offerings by double digits, highlighting the importance of having well-known, trusted brands available on grocery pickup and delivery eCommerce sites. With the increasing trend of consumers buying groceries online, the campaign also includes a focus on eCommerce. “The targeted, multifaceted campaign taps into the notion that Halos mandarins are a healthy, sweet snack both parents and kids love and trust to consistently deliver upon its sweet, seedless, and easy-to-peel brand virtues.” “Ninety percent of consumers say Halos mandarins are high in quality,” said Adam Cooper, vice president, marketing, The Wonderful Company BB #:355607. The brand’s marketing plans include a regionally geo-targeted social media campaign, new point-of-sale (POS) bin bases and a robust PR program.ĭriven by extensive consumer taste research, the new campaign is based on the insight that mandarin buyers value sweetness when consuming the vitamin C-packed fruit.Įach shipment of Wonderful Halos has the perfectly sweet taste consumers know and love, so the tongue-in-cheek social media campaign features cute and cuddly animals that are sweet, but not as sweet as Halos-the world’s sweetest mandarins! New POS bin base displays touting Halos’ sweetness will bring the quality story to life in store.
LOS ANGELES – Wonderful Halos welcomes its 2020 crop season with a new integrated marketing campaign that draws upon Halos’ consistent quality and superior sweet taste.
0 kommentar(er)
